Content Shock: 5 Tricks to Cure Information Overwhelm
Event Sponsors
Date and Time
Monday Feb 2, 2015
11:30 AM - 1:30 PM CST
11:30 a.m. Registration
12:00 p.m. Luncheon
12:30 – 1:30 p.m. Program
Location
Marriott Minneapolis West 9960 Wayzata Blvd, Minnetonka, MN (952/544-4400)
(Located on the north frontage road of I-394 between Hwy 169 & Hopkins Crossroad – directly across from the ACEC/MN office)
Fees/Admission
$40/ACEC/MN members $80/non-members (No-shows will be charged the cost to attend)
NOTE: Three day notice required on all event/seminar cancellations for full refund
Description
The average person receives 81 emails per day, 15-24 texts per day and 12-15 pieces of mail per day.
* It can take several hours a day to manage it, let alone take action. This presentation by Ingenuity Marketing Group Tech Consultant, Rachel Gold, offers five tricks to avoid what marketing consultant Mark Schaefer calls “content shock.” This trend of information not only hinders a focus on billable client work internally, but it also jeopardizes your effectiveness with marketing communications. Attendees will learn how to be more efficient with incoming content so that most of their time is spent serving clients and supporting billable firm goals. Rachel will also apply this knowledge to the creation of more effective external marketing communications. Improve your productivity AND your marketing efforts with these five cures.
**Sources: Radicati Group, Business Insider and 41pounds.org, businessgrow.com
Presenter: Rachel Gold spent seven years as a reporter, ten years in public relations, and holds a Master of Fine Arts in Writing degree. She worked as the senior reporter for a weekly newspaper with a readership of up to 100,000. She also served as a PR manager for a $60 million tech company whose reach extended to Europe, Asia and Australia. A self-described geek, Rachel is an early adopter of all things technical and an avid fan of marketing research that demonstrates results.