Showcase Your Firm's Technical Excellence With Twitter

Date and Time

Monday Mar 3, 2014
11:30 AM - 1:30 PM CST

11:30 a.m.     Registration
12:00 p.m.       Luncheon
12:30 – 1:30 p.m.    Program

Location

Marriott Minneapolis West 9960 Wayzata Blvd, Minnetonka, MN (952/544-4400)
(Located on the north frontage road of I-394 between Hwy 169 & Hopkins Crossroad – directly across from the ACEC/MN office)

Fees/Admission

$40/ACEC/MN members $80/non-members (No-shows will be charged the cost to attend)

NOTE: Three day notice required on all event/seminar cancellations for full refund

Showcase Your Firm's Technical Excell...

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Description

The use of Twitter for online marketing has been hit or miss in the AEC industry. Many public entities, including departments of transportation, have taken to using Twitter to keep people informed about construction projects, road closures and weather-related traffic conditions. Some AEC firms have found it to be a valuable platform to showcase projects, the expertise of their people or attract media interest, but far more firms haven’t found a workable strategy for Twitter.
In this session, social media expert Rachel Gold from Ingenuity Marketing Group will present a few distinct strategies and case studies for engineering firms who want to have a stronger Twitter presence. We’ll explore the pros and cons of each. To help attendees really get a feel for how Twitter works, we’ll hold an interactive scavenger hunt that requires attendees to use Twitter to find the scavenger hunt items both online and offline. Playing the game will help attendees understand hashtags, searching Twitter, re-Tweeting, direct messaging through Twitter and more. Attendees will learn:

How to choose a strategy that matches their firm’s culture and capabilities
How to measure what’s working and what isn’t
Tactics used by from firms who have a strong Twitter presence
How to integrate Twitter with other features of your online marketing

Presenter: Rachel Gold spent seven years as a reporter, ten years in public relations, and holds a Master of Fine Arts in Writing degree. She worked as the senior reporter for a weekly newspaper with a readership of up to 100,000. She also served as a PR manager for a $60 million tech company whose reach extended to Europe, Asia and Australia. A self-described geek, Rachel is an early adopter of all things technical and an avid fan of marketing research that demonstrates results.